The Ministry of Tourism designates the title "Magical Town" to communities that, through the preservation of their customs, nature, architecture, or by having been sites of significant historical events, have become important tourist destinations of significant cultural relevance for Mexico. The book’s goal was to delve into that list of towns, which at that time comprised 132, without succumbing to clichés that would have grouped it with other tourist guides addressing the same subject. This project was done for Monex Financial Group.